Learn About the Identity & Ownership Movement

TAKEHOLD is for the one's who want more than survival.

Founded by a Black and Native American woman who believes everyone in the trades deserves to be seen, equipped, and empowered to build a life of ownership.

"I help women and underrepresented tradespeople stop operating in survival mode and build real authority. Through apparel, media, and our TAKEHOLD Accelerator, we give builders the tools and identity to take complete ownership over their work, income, and future."

— Octavia Thomas

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RICH - Real Impact Creates Healing

T A K E H O L D CORE

Work Luxury

TAKEHOLD

Heavyweight Hoodie

The TAKEHOLD hoodie is built as a reminder—every day, every time you put it on—that life isn’t meant to be drifted through. It’s meant to be gripped with intention.

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undirty.

Lightweight Tee

100% Airlume combed ring-spun cotton.

Structured fit, holds shape.

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Built for work. Made to get dirty.

SHOP

Backbones Crew Podcast

We're Blue Collar of course we're on TIKTOK

LIMITED DROPS

As Seen on TT